Amazon Prime Goes Live

We are happy to announce that SoniXCast Stations are now on Amazon Prime!

Today we received notification that Amazon Prime Music is now listing SoniXCast Stations bringing SoniXCast Radio Content to over 7 million new subscribers.

…But there were issues…

Amazon developers never could tell us exactly how much network traffic would be generated and when they turned up the service it caused some network slowdown and in some cases services went offline from the load.

Our smallest network (SoniXCast Canada) which provides streaming services to small internet radio stations and hobbyists was impacted the most. But some of our professional broadcast networks in Brazil and Australia suffered some network slowdown as well.

This was all due to a burst in indexing of SoniXCast Radio Stations by the Amazon Servers. Network traffic has normalized now and we have tweaked our networks so that going forward we won’t experience such a slow down.

Is there more to come?

Yes. We’ve acquired four more professional broadcast networks and are still working on partnership agreements with Verizon, GM and AT&T. However, the lessons learned with Apple and Amazon has taught us to expect much higher traffic loads than estimated and we’ve quadrupled our expectations for future integrations and we will keep tweaking these numbers until we get it right.